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DEREK
LAM
BRAND MARKETING
Brand Marketing Consultant
The brand strategist behind category defining spirits, beverage & lifestyle brands.
15+ years building brands at Diageo, Bacardi, and the agency side — now helping early stage and scaling CPG brands compete like the big players, without the Fortune 500 overhead.
2X
D'USSE volume in 24 months
4B+
RYTHM beverage launch impressions
+220%
DeLeon Tequila depletion rate
340M+
Hendrick's Gin media impressions
15+
Years of brand leadership
I work with...
Spirits & Craft Distilleries
Beverage & RTD
THC/Hemp Beverages
Cannabis Brands
Lifestyle & Culture CPG
Early Stage Brands
Marketing & Ad Agencies
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