DEREK
LAM

Gambit Marketing was founded by Derek Lam, a strategic brand marketer with expertise in building and transforming consumer brands, particularly in the premium beverage and food sectors. Throughout his career spanning both Fortune 500 companies and startups, Derek has consistently driven growth through innovative marketing strategies and compelling brand storytelling.

 

With experience leading iconic brands at industry giants like Diageo and Bacardi, Derek understands the complete brand journey – from portfolio architecture and go-to-market strategy to digital innovation and experiential marketing. His track record includes successfully managing celebrity-owned joint ventures, launching integrated marketing campaigns, and orchestrating high-impact brand experiences across multiple markets.

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Through Gambit Marketing, Derek leverages his extensive industry experience and proven methodologies to help brands navigate their growth journey. Whether you're looking to enhance your brand strategy, optimize your go-to-market approach, or elevate your trade advocacy programs, Gambit Marketing partners with you to develop tailored solutions that drive tangible business outcomes.